Industry Expertise

Rochelle has specialized experience in a variety of industry sectors, including the following:

Automotive
Beer
Cellular Phones
Consumer Packaged Goods
Credit Unions
Department Stores
Entertainment
Fashion
Fast Food
Food and Beverage
Financial
Health and Beauty
Healthcare
Hospitals
Hotels
Insurance
Motion Pictures
Museums
Non-Profit
Oil Changes
Real Estate
Restaurants
Retail
Soft Drinks
Spirits
Supermarkets
Theater
Toys 

 

Testimonials

What clients have to say…

“Great enthusiastic speaker who provided interesting and new content.  As it turns out you were everyone’s favorite of several excellent speakers I’d invited this term.  It was my hope that you would be able to arm my students with some specific knowledge of this market and help them to understand the benefits of partnering with specialized communications firms .  I was not disappointed” 
--Dr. Trudy Kehret-Ward, Marketing Faculty, Haas School of Business, UC Berkeley

“Your energy as a presenter at our conference enabled us to help the insurance industry understand the growing importance of the Latino population in the United States.”
Candysse Miller, Executive Director, Insurance Information Network of California

“Your message as to the current and future Hispanic purchasing power and its impact on business strategies was very powerful.  You also were an inspirational and engaging speaker.”
Tammy Rivera Berberick, VP, Corporate Synergy, MolsonCoors Brewing Company

“My brand, Tampico, is the number one indexing non-carbonated beverage among Latinos consumers.  We compete against Sunny Delight, Minute Maid, Dole and others (and do so at a fraction of the budget).  I was seriously impressed with the Consumer Insights Workshop that Rochelle Newman-Carrasco conducted.  She shared insights into consumer behavior, acculturation and the impact on taste preferences, bilingualism, packaging scenarios, retail dynamics and much more.  Her approach utilized consumer interviews that were three dimensional in nature and did not just portray the market as newly arrived immigrants with a dependence on Spanish language messages and the media.  The content and the format were fresh and innovative, but it clearly had the weight of authority that only comes with experience.”
-Richard Ross, Director of Marketing, Tampico

" The case studies and other examples you were able to show really helped make your presentation meaningful from a business standpoint.  It became clearer how to think about the Hispanic market opportunity in terms of increasing market share and achieving other business objectives.  Your presentation was just the right balance of creative insight and bottom line business expertise."
- Josh Riessen, Programs Chair, American Advertising Federation, Des Moines

 

Client Experience:

Rochelle has worked with hundreds of local, regional and national accounts of varying sizes and structures.  Clients include:

Procter & Gamble:  Jif, Crisco Oil, Crisco Shortening, Downy, Cover Girl, Pantene, Joy
General Foods:  Kool-Aid, Jello
Glenbrook Laboratories:  Bayer Aspirin, Panadol, Mejoral
Fabrege: Brut
Mennen: Speed Stick, Baby Magic
Heineken Beer
Marcal Paper Products
CPC Knorr
Alaska Airlines
Hilton Hotels
Bank of America
Home Savings of America
US Bank
GMAC Mortgage
Key Food Co-Op Stores
Albertsons Supermarkets
Times Supermarkets
Pistol Pete Pizza
Domino’s Pizza
Saber Hacer “How To” DVD series and Web Community
Jack in the Box
Macy’s
Fruit of the Loom
Veryfine Fruit Juices
Tampico Juices
Coors
Canada Dry
Holly Farms Chickens
Gamesa Cookies and Crackers
Auto Club of Southern California
White Memorial Medical Center
Pregunta.com (Ask Jeeves)
Pinch Scotch

 

For Rochelle’s contact information, click here

Creative Portfolio:

Jack In The Box:


Reggaeton


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Jack In The Box:


The Seat


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Make A Wish :


PSA


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White Memorial Medical Center :


Silver Award, Health Advertising Awards


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White Memorial Medical Center:


Silver Award, Health Advertising Awards


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Jack In The Box:


Vegetarian? What a Shame!


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  Copyright 2008 Rochelle Newman Carrasco